Five Factors that Guide Attention in Visual Search

Five Factors that Guide Attention in Visual Search

Wolfe, Jeremy M., and Todd S. Horowitz
Nature Human Behaviour 1, no. 3 (2017): 0058
https://doi.org/10.1038/s41562-017-0058

“If object recognition requires attention, and if the number of objects is uncountable, how do we manage to get our attention to a target object in a reasonable amount of time? Attention can process items at a rate of, perhaps, 20-50 items per second. If you were looking for a street sign in an urban setting containing a mere 1000 possible objects (every window, tire, door handle, piece of trash, etc.), it would take 20-50 seconds just to find that sign. It is introspectively obvious that you routinely find what you are looking for in the real world in a fraction of that time.”
— Wolfe & Horowitz
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